Are synthetic users (really) the future of UX research?

UX Collective - Medium ·
UI - UX

Human-centered design demands a limited use of AI-generated personas, if at all A big debate among UX researchers is whether to use synthetic users in their studies. There’s one group of researchers who consider it no less than an abomination, unethical to use an artificial persona to test a product that serves humans. The second group defends it as a helpful tool that makes user research more…

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