Synthetic users are making me rethink “imperfect research”

UX Collective - Medium ·
UI - UX

Why I’m reconsidering a principle I’ve believed for years. I’ve always believed that imperfect research is better than no research at all. Synthetic users have made me reconsider that. When synthetic responses are treated like findings from real users, they can create something far more dangerous than uncertainty: false confidence. What I mean by “imperfect research” Until synthetic users entered…

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