Musinsa helps homegrown brands fend off global fashion giants

Korea Times News ·
Business Retail South Korea
South Korea

Musinsa, which is preparing for an initial public offering (IPO) at an estimated valuation of around 10 trillion won ($7.49 billion), is drawing renewed attention in Korea's fashion and retail industries for its remarkable growth story. What began in 2001 as a small online sneaker community founded by a high school student has grown into a major platform that has helped protect Korea's domestic…

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