Hollywood Bowl calls on dynamic pricing as heatwaves hit sales

City AM ·
United Kingdom

Hollywood Bowl called on its dynamic pricing system to endure falling ten-pin demand during the summer’s record heatwaves, prompting a share price boost. Britain’s biggest ten-pin bowling operator said the summer’s “exceptionally prolonged, dry weather” had “heavily impacted” its trading, as like-for-like sales in the UK fell 2.6 per cent in the second half of [...]

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