9 Shifts Every Marketing Agency Needs to Make (Rerun)

The Duct Tape Marketing Podcast ·
Business & Economy

Marketing agencies are under pressure as AI lowers the value of execution, clients expect more for less, and the traditional agency model becomes harder to sustain. John Jantsch outlines nine shifts agencies and marketing consultants need to make—from owning a clear point of view and productizing their services to pricing outcomes, building predictable lead systems, and stepping into a strategic…

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