Inside Athletic Brewing’s Plan to Shake Up the Beer Industry | Quantum Marketing

Bloomberg Originals ·
Business & Economy

Athletic Brewing helped move non-alcoholic beer from the margins to the mainstream. In this episode, Raja Rajamannar meets with Chief Executive Officer Bill Shufelt to unpack how reinventing a product by focusing on craft, wellness and participation can change consumer perceptions and create demand for an emerging category. -------- Like this video? Subscribe:…

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