Microdramas Are Booming; AI Could Make It Even Harder To Stop Binge-Watching
Article – The Conversation Johnny Chan, University of Auckland, Waipapa Taumata Rau They’re dubbed duanju, or microdramas – and they’ve become big business. In China, the smartphone-friendly shows reportedly generated US$7 billion in 2024, overtaking the country’s domestic box office for the first time. Their audience numbers in the hundreds of millions, while the format […]
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