Why the Type 01's sales won't tell us if Jaguar's reinvention is a success

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Jaguar has probably been unprofitable throughout Tata's entire ownership of JLR; that may now change The real judge of success for Jaguar comes well after the launch of the Type 01 and likely after the follow-up models too. JLR might not even acknowledge it publicly when it happens, but it's guaranteed there will be intraoffice fist bumps, if not bonuses. That metric is profitability, something…

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