Xbox’s XP Is A Fancy New Name, But We’re Failing To See What’s Really Different Here
Xbox CEO Asha Sharma continues to reshape the gaming brand, this time with the new XP division . The clever moniker works for Xbox pictures, products, places, and partnerships--the "four investment areas" now overseen by Kayleen Walters (who previously was Mojang Studios president). This all seems like a bigger push into TV, film, and maybe even theme parks for Xbox . But upon closer inspection,…
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