'Wardrobing' Trend During Festive Season Hits Small Indian Ethnic Wear Sellers

PravdaReport ·
Business Retail India
Russia

The festive shopping season in India, typically a period of peak revenue for ethnic wear retailers, is increasingly becoming a financial liability for small-scale online sellers. A growing trend of "wardrobing"-where consumers purchase occasion wear, use it for festivals such as Navratri, Garba, and Dandiya, and subsequently return the items-is eroding profit margins and forcing some…

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