Seoul launches new travel push to attract Japanese men

Korea Times News ·
Culture & Lifestyle Travel South Korea
South Korea

Seoul is launching a targeted tourism push aimed at capturing an overlooked demographic in one of its most reliable travel markets: Japanese men. The Seoul Tourism Organization unveiled "Seoul Quest" on Wednesday, a campaign structured around mission-based travel videos designed to showcase the Korean capital beyond its traditional K-pop and cosmetics appeal. Featuring Japanese fitness influencer…

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