‘Proof-of-Human’

Daring Fireball ·
Apple

Benjamin Mayo (on X, of course), commenting on Apple promoting behind-the-scenes footage showing that the cross-stitch “Welcome Home” logo for next week’s keynote/experience was stitched by hand: There needs to be a name for this phenomenon where every published piece of art by a company is now accompanied by a proof-of-human video. I agree, and I think Mayo coined the term right there. It’s…

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