Issa calls for serious Brand Jamaica focus

Jamaica Observer ·
Jamaica

KINGSTON, Jamaica — Jamaican businessman and hotelier Christopher Issa has called for renewed national focus on Brand Jamaica, saying the country’s extraordinary international recognition must be continuously nurtured, protected and strengthened. Speaking at Wednesday’s launch of the Reggae Marathon in Kingston, Issa said Jamaica possesses one of the world’s most recognisable cultural identities,…

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