'Knockout drink' returns after 11 years, and young Koreans can't get enough

Korea Times News ·
Culture & Lifestyle Food South Korea

Captain Q, the legendary liquor brand, has made a comeback after 11 years, sparking a nationwide craze. For middle-aged and older consumers who enjoyed it in the past, the relaunch evokes nostalgia. For younger generations who never got to try it, the brand has become an object of curiosity, fueled by notorious hangover tales that have evolved into entertaining internet memes. The product is now…

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