Orange or CMA CGM: Who could replace Altrad as France Rugby’s shirt partner?
France Rugby is set to replace Altrad as its front-of-shirt partner. City AM asked industry experts who could get the new gig. Rugby’s big 10 nations, unsurprisingly, garner much financial support from major commercial deals, with front-of-shirt sponsors the most lucrative source of income. O2, Vodafone (twice), Vittoria, Altrad (twice), Cadbury and FNB are the [...]
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