Co-founder of sportswear brand On talks ‘region's incredible momentum, specialized textile testing’ amid GCC push

Arab News ·
Saudi Arabia

DUBAI: Sportswear brand On has become something of a status symbol in the Gulf, with its unique outsoles acting as an immediate identifier of an in-the-know Khaleeji wherever in the world they may be. That popularity is not lost on co-founder David Allemann, who helped launch the Swiss sportswear brand in 2010 before spearheading its foray into the Gulf with its first brand store in Saudi Arabia…

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