Inside look at 4-year mission behind Captain Q's unexpected resurgence

Korea Times News ·
Business Manufacturing

Behind the unexpected resurgence of Captain Q, which returned to the liquor market after an 11-year hiatus, was one man's four-year mission to reinvent the brand. His goal was to make the inexpensive rum-based spirit — once notorious for hangovers so severe that drinkers joked it took two days to recover — appealing to younger consumers without the baggage of its past. Priced at less than 10,000…

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