Celebrity restaurateur Paik Jong-won suits up as delivery rider to promote new pizza

Celebrity restaurateur and entrepreneur Paik Jong-won traded his usual role as a restaurant executive for that of a delivery rider, personally bringing pizzas to customers to promote a new menu item from his Paikboy Pizza chain. In a video uploaded Thursday to his YouTube channel, “Paik Jong-won,” Paik spends a day working at a franchise location in South Chungcheong Province as part of his…

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