Seoul Forest pop-up draws 43,000 visitors, with foreigners making up one-quarter
Nearly one in four visitors to a Seoul-branded pop-up store at Seoul Forest were foreign tourists, driving total attendance past 42,000 over three months as municipal authorities work to capitalize on the city's global profile through official merchandise. The Seoul Metropolitan Government said Wednesday that 42,738 people visited The Seoul My Soul Lounge from July 31 to Tuesday during the 2026…
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