Trust in influencers grows more important in predicting buying intentions over time, analysis finds
A meta-analysis of empirical studies involving more than 31,000 participants has revealed the factors that affect the level of influence of so-called social media influencers. Those factors include credibility, expertise, attractiveness and perceived similarity to their followers. They are, the work shows, positively associated with the attitude of consumers toward the brands mentioned or…
Read original article on Phys.org - latest science and technology news stories →Related news
-
When customers cross the line: Study reveals hidden toll of harassment on gig workers
Crime & Justice
Crime
-
Hundreds of Ice Age rock art engravings discovered hidden in plain sight
Science
Archaeology
Europe
-
Traditional Korean paper becomes breathable patch for future wearable health care
Technology
Gadgets
South Korea
-
Northern permafrost greening masks declining plant resilience, study finds
Environment & Nature
Climate
Global
-
Gold mining introduces an overlooked threat to wild caimans
Environment & Nature
Pollution
Global
-
Race, age and gender associated with experiences of harassment among gig workers
Culture & Lifestyle
Relationships
United States
-
Some cats are shy, just like human infants
Science
Biology
Japan
-
Big extended families help adult female ground squirrels survive hibernation
Science
Biology