[WEEKENDER] Beyond Korea: Foreign entrepreneurs turn Korean culture into business opportunities

Korea Times News ·
Business Startups South Korea
South Korea

The global popularity of Korean culture continues to grow, with K-pop, dramas, food and beauty products reaching audiences around the world. For some foreign nationals, that appeal goes beyond consumption. An increasing number of foreign entrepreneurs are turning their interest in Korean culture into business opportunities, finding new ways to bring the country's cultural assets to global…

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