What must Prem Rugby CEO learn from his trip to US? Sweat the asset

City AM ·
Sports Rugby United Kingdom
United Kingdom

It speaks to Prem Rugby’s ambition that its chief executive Simon Massie-Taylor is jetting off to the United States to drum up investment and sponsorship for the English game, as reported by City AM earlier this week. It suggests the league – unlike many other top-flight union competitions – is actively seeking to go beyond [...]

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